The Buncombe County Tourism Development Authority (BCTDA) oversees the Asheville area destination marketing and sales efforts which attract more than 3.8 million overnight visitors, providing a base of customers that spend more than $1.9 billion and generate a total $2.9 billion economic impact for the community. BCTDA has also supported 39 community capital projects with $44 million in Tourism Product Development Fund grants.
BCTDA Mission:
To be a leader in the economic development of Buncombe County by attracting and servicing visitors, generating income, jobs and tax revenues which make the community a better place to live and visit.
Vision Statement:
Asheville/Buncombe County will retain its unique, authentic and environmental charm while welcoming global visitors searching for personal enrichment and memorable experiences.