This position will develop, implement and manage a comprehensive visitor research information program for Explore Asheville Convention & Visitors Bureau. The position will work with Explore Asheville’s President & CEO and its VP of Marketing on research projects, consumer research, analysis of marketing and sales efforts, destination insights and economic impacts and other data organization, interpretation, reports and presentations. The Marketing Analyst will also engage in ongoing dialogue with Explore Asheville’s leadership to develop and implement new initiatives that positions Explore Asheville as a destination management resource and destination leader. It will be critical for this position to understand, evaluate and utilize data/insights from various sources (including online analytical tools) that will contribute to strategies and actionable items that will create ROI and deliver on the mission of generating overnight lodging visitation in Buncombe County.
Please submit the following documents to email@example.com in PDF format:
- Cover Letter describing your experience with business and/or marketing analytics, and how you have used Google Analytics and visualization software.
We are always seeking seasoned writers, photographers and multimedia storytellers who have a deep knowledge of Asheville and a desire to explore the region and to share its stories via paid, bylined freelance story assignments. Learn how to join the content network here.
For other job opportunities in the Asheville area visit the Asheville Area Chamber of Commerce.