Did You Know…

• On average, 29,800 people visit Buncombe County each day, spending $5.2 million daily.
• Tourism generated $202.5 million in state and local taxes, helping offset the average Buncombe County household tax burden by $1,800 per household.
• 1-in-7 jobs in Buncombe County are supported by the tourism industry. Without tourism, the unemployment rate would be 15.2%.

Click here to download the Buncombe County Tourism Overview for more information.

Performance Index

Each month the Explore Asheville CVB generates a statistical report of our output for the previous month. This tool provides a snapshot of the local tourism economy month-to-month. Click here to access these reports.

Economic Impact Information

In 2016, Buncombe County attracted 10.9 million visitors, including 3.8 million overnight guests. Visitors spent $1.9 billion, generating $2.9 billion in economic impact and supporting 26,700 jobs, as reported by esteemed research firm, Tourism Economics. Tourism is the third largest employer in the area, and a significant driver of the Asheville economy.

Download the report here.

Sales & Marketing Plans

• 2017-2018
• 2016-2017
• 2015-2016
• 2014-2015

Media Plan

• 2017-2018
• 2016-2017

BCTDA Annual Reports

• 2016-2017
• 2015-2016
• 2014-2015
• 2013-2014

Research

• 2017 Assessment of Impacts of Buncombe County Tourism
• 2016 Advertising Efectiveness & ROI Executive Summary
• 2016 Asheville Visitor Profile
• Portrait of an American Traveler November 2016
• 2014 Asheville Visitor Profile Report
• Buncombe County Visitor Profile 2012-2014

Glossary

• ADR (Average Daily Rate): Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
• Contract Rooms: Contract rooms are occupied at rates stipulated by contracts – such as for airline crews and permanent guests. Room allotments that do not require guaranteed use or payment should not be classified as contract.
• Demand (rooms sold): The number of rooms sold or rented (excludes complimentary rooms).
• Group Rooms: Group rooms are sold simultaneously in blocks of a minimum of ten rooms or more (e.g. group tours, domestic and international groups, association, convention and corporate groups).
• Occupancy: Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied.
• Percent Change: Amount of growth – up, flat, or down – this period versus same period last year (month or year-to-date). Calculated as ((TY – LY) / LY) * 100.
• Revenue (Room Revenue): Total room revenue generated from the sale or rental of rooms.
• RevPAR (Revenue Per Available Room): Room revenue divided by rooms available.
• Supply (Rooms Available): The number of rooms times the number of days in the period.
• Transient Rooms: Transient rooms Include rooms occupied by those with reservations at rack, corporate, corporate negotiated, package, government, or foreign traveler rates.