Marketing & PR

What We Do

The marketing team and its agency-of-record develop strategies to increase awareness and understanding of the Asheville area destination brand and drive demand for overnight accommodations. Using data-driven insights, the team shapes messaging and determines the most effective distribution channels for paid media, while complementing that with integrated proactive media relations efforts, content development strategies, niche promotions and a social outreach program to further amplify destination buzz.

Marketing Opportunities

Plug-in to CVB initiatives – get started today!

Asheville’s Brand Anthem
FY23-24 Leisure Commercial Video