Marketing & PR

What We Do

The marketing team and its agency-of-record develop strategies to increase awareness and understanding of the Asheville area destination brand and drive demand for overnight accommodations. Using data-driven insights, the team shapes messaging and determines the most effective distribution channels for paid media, while complementing that with integrated proactive media relations efforts, content development strategies, niche promotions and a social outreach program to further amplify destination buzz.

Marketing Opportunities

Plug-in to CVB initiatives – get started today!

Asheville’s Brand Promise

We guarantee you a life enriching experience each and every time you visit Asheville. It’s personal, personal to you. And it is also personal to us. We live that same genuine experience and want to share it with you. We empower you to discover a collection of experiences that is as unique and varied as each individual who visits us, and allow you to do so in a warm, embracing and creative environment.

Brand Position

The unique and eclectic array of experiences in Asheville opens wide your sense of discovery and enriches your life.

Core Values

Welcoming ~ Natural ~ Vibrant