PR & Social Media Outreach

Telling Asheville’s Story

Telling the Asheville story and keeping our vibrant Blue Ridge Mountain region top-of-mind for media, tastemakers and travelers nationwide is a constant focus of the CVB’s public relations, social media and online content teams.

A great deal of strategy, story craft and long-term media relationships go into growing the awareness that materializes as continual praise of Asheville as a world class destination. Recent accolades include top honors as Lonely Planet’s “Best Destination in 2017” and a recent highlights as a “Best City in the US” from Travel + Leisure and Conde Nast Traveler.

Think of the CVB like a media outlet—WE NEED YOUR NEWS. To keep the Asheville story fresh and authentic, the CVB needs your insider tips, announcements and events.

Information that you share with us goes into the consideration pipeline for, social channels and media relations efforts that include pitching, hosting, site visit support, media tours in key markets, editorial insight and photo requests.

Connect with us. Email the entire PR and content team at Just like any editor, the CVB team must weigh the news value, timeliness and ultimate relevance to the traveler of a vast amount of content—read more about our editorial policy.

Engage with Us Online

You can also help us to create reach and engage new and returning visitors by interacting with the Explore Asheville CVB’s social media channels. Refer questions to our experts, send us your announcements and give our content a retweet or like, or share to your own audience—especially when your business is featured.

Foodtopia—the name we use for our uniquely delicious culinary scene—has its own social presence on these channels:

And don’t forget to follow our industry channels for news, updates and exciting events: