Utilizing discretionary advertising revenue from the ExploreAsheville.com website, BCTDA developed a Festivals and Cultural Events Support Fund in early 2016. The new grant program is a mechanism to foster festivals and cultural events that serve Buncombe County residents as well as visitors to the area. The primary purposes of this fund are:
• To support and preserve cultural identity within Buncombe County
• To stimulate the creation of new or expansion of existing tourism events
• To help events grow
With the redesign of ExploreAsheville.com, Explore Asheville CVB had an opportunity to introduce an advertising element that provided a new, unrestricted revenue source to assist in the development and support of events that enrich the community. BCTDA and the Explore Asheville Convention and Visitors Bureau (Explore Asheville CVB) will continue to provide marketing assistance to events and festivals, helping promote them to a wider audience and stimulate attendance.
Please direct questions to Glenn Cox, VP of Administration, at gcox@ExploreAsheville.com.
Festivals and Cultural Events Support Fund Application Materials:
2020 Program Guidelines, Application and Timeline will be posted in May 2019.
Festivals and Cultural Events Fund Awards: