The health and safety of everyone who lives, works, and visits our community is a top concern as restrictions are lifted and Buncombe County slowly reopens.

How do businesses communicate their compliance with public health recommendations to keep customers and guests safe? In return, what responsibility do customers and guests have in following safety precautions when they patronize a local business?

The ‘Asheville Cares’ Stay Safe Pledge is a new tool available to communicate a shared commitment to safety, designed in collaboration with local industry partners.

Protect the Safety of Our Mountain Communities: Download the Stay Safe Pledge Today

In just three quick steps, you can support the safety of our community and enhance confidence for visitors:

1. DOWNLOAD.  The Pledge is available in a variety of formats and versions for Asheville as well as other Buncombe towns and municipalities are available, too.
Download your Stay Safe Pledge & toolkit here >>

2. DISPLAY.  Post the Pledge badge to your website, post the flyer on the door of your business or throughout your facility, display the poster on an easel. We’ve even assembled a list of local printers who already have print-ready art for producing the large-format posters. Find the list of printers here >>

3. PROMOTE. Promote your commitment to safety via social media and customer newsletters. Include it on your advertising. And while you’re at it, make sure your listings on ExploreAsheville.com and Google are up to date. Easy instructions for updating your Google listing here >>      View our webinar on the Pledge for more info. >>

A Simple Reminder, Backed by Information Visitors Want to Know

At its simplest, the Stay Safe pledge is a gentle reminder of recommended precautions that both businesses and guests “pledge” to take, such as washing or sanitizing hands, following social distance guidelines, and staying home when feeling ill.

More than that, the pledge provides a mechanism to help satisfy an identified need for safety information by customers and guests.

According to research from Destination Analysts, 75% of travelers will research how destinations and their businesses are managing the coronavirus situation before leaving on their trips. Only 12% are “very confident” and 32.5% “somewhat confident” that travel-related businesses can safely be reopened.

With the Stay Safe pledge displayed by businesses and posted on their websites and in social media, customers and guests will also see a link to a page on ExploreAsheville.com that will allow them to get details about how various businesses are following – and oftentimes exceeding — public health guidance.

Special Thanks to These Tourism Partners!

The ‘Asheville Cares’ Stay Safe Pledge was developed by Explore Asheville in collaboration with local industry partners, to include representatives of the following:


  • Adventure Center of Asheville
  • Asheville Area Arts Council
  • Asheville Buncombe Hotel Association
  • Asheville Crowne Plaza
  • Asheville Hotel Group
  • Asheville Independent Restaurant Association
  • Asheville Wellness Tours
  • Biltmore Company
  • Brookstone Lodge
  • Chimney Rock State Park
  • Electric Bike Tours & Rentals
  • Gray Line Trolley Tours of Asheville
  • Hilton Asheville Biltmore Park
  • Kimpton Hotel Arras
  • Krish Hospitality & BCA Hotels, Inc.
  • Navitat Canopy Adventures
  • Omni Grove Park Inn
  • Renaissance Asheville Hotel
  • The Foundry Hotel Asheville
  • Virtelle Hospitality

Go to the Stay Safe Pledge Toolkit here >>