What We Do

Promoting Our Community and Driving Business

The Explore Asheville team works on behalf of the Buncombe County Tourism Development Authority (BCTDA) to support our community and tourism partners by providing free marketing opportunities.

This includes promoting the destination through advertising, marketing, public relations, and sales programs that inspire visitation by more than 4 million overnight leisure and business travelers who contribute $2.8 billion to the community.

Learn more about the CVB ’s strategies and tactics, and find out how you can get involved:

Also, download the BCTDA FY23 Annual Report to learn more.

Explore Asheville provides support to some 1,300 local businesses and nonprofits, many of them small and micro-sized operations -- to include:

  • Food & Beverage Businesses

  • Retail Establishments

  • Arts & Entertainment

  • Tours & Attractions

  • Outdoor Recreation & Outfitters

  • Spas & Wellness Businesses

  • Lodging Operations

  • Wedding & Event Planners/Venues

  • Theaters & Museums

  • Other businesses providing a visitor experience

Our focus to support economic vitality for our community includes delivering balanced recovery and sustainable growth, encouraging safe and responsible travel, engaging and inviting more diverse audiences, and promoting and supporting our community’s creative spirit.

Free Business Listings for Qualified Partners

Find out if your business or organization meets the requirements to be an Explore Asheville partner. 

Get Started on Your Listing Now

Apply for your free listing today. Once you’ve submitted your preliminary listing you’ll receive an approval email within a few days, along with access to your approved account. This is where you will manage all of your information online. 

Schedule a One-on-One for Support

One-on-One Wednesday meetings are available to any organization or business that would like to get started with an Explore Asheville CVB partnership. Schedule a time to meet with our Community Engagement team online now.