Each year, the Explore Asheville CVB manages an extensive advertising plan designed to create awareness and inspire overnight visitation. The media plan features broadcast, print, and digital assets. For an update on current marketing and advertising plans, go here.
Each dollar of advertising investment generates $43 of visitor spending at local businesses and $3.92 in tax revenue within 6 months of the campaign. Advertising leads potential visitors to ExploreAsheville.com to plan a visit. Buncombe County’s tourism-related businesses are represented free of charge on this website that attracts nearly 4.5 million visits annually.
In addition to paid advertising, the Explore Asheville team promotes visitation to the Asheville area through media relations, social media, and content development. Follow us: Visit Asheville on Facebook, Asheville on YouTube, @visitasheville on Instagram, @VisitAsheville on Twitter.
Operating on a July to June fiscal year, the Explore Asheville CVB finalizes the media schedule by June each year. All advertising proposals are vetted through our agency of record, 360i (Atlanta office). If you have a proposal you want considered for the upcoming fiscal year, please send all inquiries to: firstname.lastname@example.org
A Sampling of Past Asheville Destination Advertising
Asheville is the city for free spirits. It offers visitors a break from the every day. It’s a place to let their spirits run free, to be spontaneous and open, and to embrace the small and big suprises Asheville offers up.
Tourism industry partners are encouraged to share the Explore Asheville video assets through their social channels and on their websites via YouTube embed.