Each year, the Explore Asheville CVB manages an extensive advertising plan designed to create awareness and inspire overnight visitation. The media plan features broadcast, print, and digital assets. Download the 2017-18 Media Plan to see the paid media schedule and markets.
Each dollar of advertising investment generates $43 of visitor spending at local businesses and $3.92 in tax revenue within 6 months of the campaign. Advertising leads potential visitors to ExploreAsheville.com to plan a visit. Buncombe County’s tourism-related businesses are represented free of charge on this website that attracts nearly 4.5 million visits annually.
In addition to paid advertising, the Explore Asheville team promotes visitation to the Asheville area through media relations, social media, and content development. Follow us: Visit Asheville on Facebook, Asheville on YouTube, @visitasheville on Instagram, @VisitAsheville on Twitter.
Operating on a July to June fiscal year, the Explore Asheville CVB finalizes the media schedule by June each year. If you have a proposal you want considered for the upcoming fiscal year, please forward it to our agency of record who vets all proposals:
Peter Mayer Advertising
318 Camp Street, New Orleans, LA 70130
A Sampling of Asheville Destination Advertising
The images below represent the ad campaigns that include TV, digital, print and out-of-home (billboards) in markets throughout the Southeast and into the Ohio Valley and Washington, D.C. metro area.
Tourism industry partners are encouraged to share the Explore Asheville video assets through their social channels and on their websites via YouTube embed.