The Buncombe County Tourism Development Authority is charting a new course for tourism aligned with broader community priorities. This includes the adoption of strategic imperatives that are informing and guiding the direction of Explore Asheville’s program of work and community investments going forward.

The Monthly Highlights report, newly created in January 2022, is released at  meetings of the Buncombe County Tourism Development Authority, providing a brief update of our progress toward these strategic imperatives.


Monthly Highlights – Fiscal Year 2021-2022

Other Updates – Fiscal Year 2021-2022