The Buncombe County Tourism Development Authority (BCTDA) invites non-profit and government organizations to submit applications for the Legacy Investment From Tourism (LIFT) Fund cycle opening today, October 31. The LIFT Fund was created to provide financial investment for tourism-related capital projects that increase patronage of lodging facilities, meeting facilities, or convention facilities in Buncombe County, and benefit the community at large in Buncombe County.

The Buncombe County Tourism Development Authority (BCTDA) approved more than $6 million of new investment in three major tourism projects to benefit visitors and residents. Including the nearly $23 million committed to McCormick Field during the BCTDA’s July meeting, Tourism Product Development Fund (TPDF) investments total more than $29 million in awards this year, marking the largest annual investment in the 20-year history of the fund.

Aligned with broader community priorities, Explore Asheville’s strategic imperatives guide the direction of our program of work and community investments. Follow how we are progressing in our efforts.

Buncombe County-based nonprofits and municipal partners can now apply online for 2024 event grants until 5 pm Friday, October 27. Awards will be announced during the November BCTDA Board meeting on Wednesday, Nov. 29. Grants will be disbursed after successful completion of each event in 2024.

For a recap of each month’s Buncombe County TDA board meeting, including links to meeting documents, presentations, and more, check out the Tourism Community Update newsletter.

President & CEO Vic Isley Shared the 40-Year Benefits of Destination Promotion and Investment; Richard Florida Provided a Keynote on the Future of City Centers; Matthew Bacoate Jr. Received William A.V. Cecil Leadership Award; and Partner Activations Immersed Attendees in Asheville’s Creative Spirit.