Explore Asheville today announced the selection of award-winning, Atlanta-based advertising agency 360i as its new agency of record. The agency will support Explore Asheville in generating national brand awareness that will continue to fuel tourism’s annual economic impact of $3.1 billion in the community.
The December 19, 2018 regular meeting of the Buncombe County Tourism Development Authority, a Public Authority and a Nonprofit Corporation, has been rescheduled to Thursday, January 10, 2019, at 9:00 a.m., in the Board Room of the Explore Asheville Convention & Visitors Bureau, located at 27 College Place in Asheville.
The BCTDA’s investment in tourism promotion creates a customer base that sustains local businesses year-round. invests in community assets enjoyed by residents, and generates awareness and reputation for Asheville that supports all economic development goals.
Tourism is essential to Asheville’s economic vitality. Learn more about the community benefits of tourism.
“We’re funding whatever applications come through the door, and they’ve been very worthwhile projects,” Stephanie Brown said. “But we know there are a number of projects in development and rather than take them first-come, first serve … we’re going to look at the whole landscape of projects and work in partnership with applicants to enhance the quality of projects and provide a strategic look at how money can be used over a long period of time.”
The Buncombe County Tourism Development Authority (BCTDA) approved nearly $10 million in funding for six projects that will be used by thousands of residents while also increasing visitor spending in the county. The Authority also announced it will pause the TPDF cycle in 2019 while it pursues a process that will result in a long-range plan that can serve as a blueprint for continued collaboration to address infrastructure and sustainability needs.
“Maintaining the quality of our city for locals is maintaining the quality of our city for visitors, said BCTDA Chair Jim Muth, owner of Beaufort House Inn. “As residents of this community, we understand that it is critical to preserve, protect and grow sustainably for the mutual benefit of residents and visitors alike.”