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Community Benefits of Tourism
What’s New
Agency Campaign Overview
It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.
read more
Asheville marketing official: yearly media spend should generate $500M in tourist spending
The people who market Asheville and Buncombe County to the world have a new ad campaign. Thursday afternoon at its annual meeting, the Buncombe County Tourism Development Authority (BCTDA) unveiled the new slogan, “Let your spirit run free.”
read more
Is Asheville ‘surprisingly unsurprising’? New tourism ads showcase buskers, food, Biltmore
Buncombe County’s hotel tax board unveiled this week a new advertising campaign encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.
read moreTourism Cares
Panel discussion reveals emerging leadership dynamics
Panelists for the Leadership Asheville Buzz Breakfast series finale, held Aug. 14 at the Crowne Plaza Resort’s Expo Center, included, from left, Stephanie Brown of Explore Asheville; Debra Campbell of the city of Asheville; Avril Pinder of Buncombe County; and Lakesha McDay of Dogwood Health Trust. Nancy Cable, far right, is the chancellor of UNC Asheville and moderated the discussion.
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The Aloft Asheville Downtown is awarded the 2019 Alice S. Marriott Award for Community Service
As one of Marriott’s 7,000 properties, McKibbon Hospitality’s Aloft Asheville Downtown just put the national spotlight on Asheville after receiving the Alice S. Marriott Award for Community Service. This is an incredible honor highlighting the Aloft team’s dedication to serving our community.
read more
Tourism Industry Supports Local Nonprofits
“We are continually amazed by the philanthropic nature of our culinary and hospitality community here and how generous they are to the local community,” says Mary Nesbitt, chief development officer of Asheville-based hunger relief nonprofit MANNA FoodBank. “The contributions they make are immeasurable.”
read morePerspectives
Planning for the Future of Tourism in Buncombe County | OPINION
Here at the culmination of National Tourism Week (May 5-11) and with the start of the summer travel season on the horizon, the timing feels right to shine a light on the public good that we can attribute to tourism and share the ways that lodging tax revenue will be activated to help manage impacts and plan future investments for the benefit of both Asheville area residents and visitors.
read more
Lodging Tax Supports Local People | LETTER
Every day, I am inspired by local people who launch and live their dreams here, dreams that are possible because of tourism.
read moreWhat’s New
Agency Campaign Overview
It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.
read more
Asheville marketing official: yearly media spend should generate $500M in tourist spending
The people who market Asheville and Buncombe County to the world have a new ad campaign. Thursday afternoon at its annual meeting, the Buncombe County Tourism Development Authority (BCTDA) unveiled the new slogan, “Let your spirit run free.”
read more
Is Asheville ‘surprisingly unsurprising’? New tourism ads showcase buskers, food, Biltmore
Buncombe County’s hotel tax board unveiled this week a new advertising campaign encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.
read moreTourism Cares
Panel discussion reveals emerging leadership dynamics
Panelists for the Leadership Asheville Buzz Breakfast series finale, held Aug. 14 at the Crowne Plaza Resort’s Expo Center, included, from left, Stephanie Brown of Explore Asheville; Debra Campbell of the city of Asheville; Avril Pinder of Buncombe County; and Lakesha McDay of Dogwood Health Trust. Nancy Cable, far right, is the chancellor of UNC Asheville and moderated the discussion.
read more
The Aloft Asheville Downtown is awarded the 2019 Alice S. Marriott Award for Community Service
As one of Marriott’s 7,000 properties, McKibbon Hospitality’s Aloft Asheville Downtown just put the national spotlight on Asheville after receiving the Alice S. Marriott Award for Community Service. This is an incredible honor highlighting the Aloft team’s dedication to serving our community.
read more
Tourism Industry Supports Local Nonprofits
“We are continually amazed by the philanthropic nature of our culinary and hospitality community here and how generous they are to the local community,” says Mary Nesbitt, chief development officer of Asheville-based hunger relief nonprofit MANNA FoodBank. “The contributions they make are immeasurable.”
read morePerspectives
Planning for the Future of Tourism in Buncombe County | OPINION
Here at the culmination of National Tourism Week (May 5-11) and with the start of the summer travel season on the horizon, the timing feels right to shine a light on the public good that we can attribute to tourism and share the ways that lodging tax revenue will be activated to help manage impacts and plan future investments for the benefit of both Asheville area residents and visitors.
read more
Lodging Tax Supports Local People | LETTER
Every day, I am inspired by local people who launch and live their dreams here, dreams that are possible because of tourism.
read moreCommunity Partners
