The Buncombe County Tourism Development Authority (BCTDA) oversees the Asheville area destination marketing and sales efforts which attract more than 3.3 million overnight visitors, providing a base of customers that spend more than $1.7 billion and generate a total $2.6 billion economic impact for the community. BCTDA has also supported more than 27 community capital projects with $23 million in Tourism Product Development Fund grants.
To be a leader in the economic development of Buncombe County by attracting and servicing visitors, generating income, jobs and tax revenues which make the community a better place to live and visit.
Asheville/Buncombe County will retain its unique, authentic and environmental charm while welcoming global visitors searching for personal enrichment and memorable experiences.
The Chamber & BCTDA Relationship at a Glance
The BCTDA contracts with the Asheville Convention & Visitors Bureau, a department of the Asheville Area Chamber of Commerce, to implement its marketing and sales strategies and tactics. CVB staff members serve as agents for the BCTDA which authorizes, directs, oversees and funds its program of work. The BCTDA also contracts with other vendors including its advertising agencies, fulfillment services and a Web developer. The Chamber funds, staffs and operates the Asheville Visitor Center.
In August 2016. the BCTDA began taking steps toward establishing the Asheville Convention & Visitors Bureau as a new, independent organization. It is anticipated that the process will be finalized by June 30, 2017. Read more here.