Now more than ever having a great website is key to maintaining and growing your business or organization, but how can you know what website changes to focus on or what features to add?
At a November 5, 2020 Partner webinar hosted by Explore Asheville, digital marketing strategist and educator Sarah Benoit shared 5 key best practices brands can do to evaluate their website usability and make sure they are giving prospects and customers the best experience possible.
Sarah also revealed some of the affordable tools that are available for reviewing website performance and quantifying success.
About the Presenter
Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond.
Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville 31. She is also a 2017 graduate of the Hive Global Leaders program.
About JB Media Institute, LLC
JB Media Institute, LLC is a digital marketing training company that provides a wide variety of educational services for businesses, individuals, and organizations looking to increase their online marketing skills, stay up to date with trends in the field, and participate in peer and community support. The Institute offers a wide variety of consulting, training, and strategic marketing services for companies and organizations of all sizes throughout the United States including: online classes, a monthly peer mentoring and mastermind group, public workshops, customized private training, and consults and coaching packages.