Agency Campaign Overview

It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.

BCTDA casts wider net with new advertising plan

The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.

Community celebrates the benefits of tourism economy at annual meeting of Buncombe County Tourism Development Authority

More than 300 people working in tourism-related businesses that benefit from visitors, including independent retailers, artists and musicians, lodging, hospitality and food and beverage professionals, and representatives from cultural and outdoor attractions and nonprofits, along with elected and appointed officials, gathered today at the Omni Grove Park Inn to celebrate the benefits of tourism to the community and learn what’s ahead for 2020.