Explore Asheville is charting a new course for the tourism community aligned with broader community goals. These efforts are being organized around four strategic pillars, which we’ll discuss in a four-part series of lunchtime webinars.
The TOURISM COMMUNITY UPDATE provides highlights of Buncombe County TDA meetings. Click through for a recap of the BCTDA’s April 2021 meeting, with updates on Explore Asheville’s marketing plans and activities as well as information on tourism’s four strategic pillars.
PRESS RELEASE: Asheville native Marshall Hilliard, an award-winning leader in hospitality sales and marketing, held top positions with major hotel brands prior to his selection from among candidates across the country.
PRESS RELEASE: With an eye toward the new needs of meeting planners, Explore Asheville has unveiled a brand-new and robust Meeting Planner Toolkit complete with case studies from recent in-person meetings, virtual-planning resources, destination facts and more.
Explore Asheville President & CEO Vic Isley was among those invited to participate in a half-hour WLOS-TV News 13 special on the one-year anniversary of the pandemic, along with Jane Anderson of AIR, restaurant owner Kevin Westmoreland, and local and state public health authorities.
PRESS RELEASE: Six months after the BCTDA awarded $5 million in COVID-relief grants to 394 local small businesses, nearly 98 percent of the 394 local small businesses remained in operation at the end of December, with 3,341 jobs retained or recovered.