Not all social media and digital advertising products are created equal. Each social media and digital advertising platform has strengths and weaknesses. Ultimately each platform delivers different costs per click, impressions, and engagement rates.
On February 10, 2021, Explore Asheville hosted a partner webinar, “Cost-Effective Ways to Increase Reach & Website Traffic,” where experts Justin Belleme and Sarah Benoit, of JB Media Institute, LLC, explored a variety of strategies and approaches including: average cost per click and engagement rates; platforms and strategies to deliver the highest quality traffic for various tourism business goals; how to evaluate and prioritize digital advertising options when working within a budget that needs to deliver a positive return on investment
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VIEW THE SLIDE DECK FROM THIS WEBINAR >>