US Open Partnership Accrued a $9 Return for Every Dollar Spent
The US Open Sponsorship Yielded $13.2 Million in Media Value, accounting for a nine dollar return for every dollar spent.
Buncombe County Tourism Development Authority Annual Report for Fiscal Year 2021 – 2022
The Buncombe County Tourism Development Authority’s FY21-22 Annual Report is now live, recapping the first full year of Explore Asheville’s efforts delivered through our strategic imperatives.
BCTDA Approves $90,150 of Investments to Support 22 Local Festivals & Cultural Events
Financial support is made possible through earned revenue collected through advertising sales and lodging reservations booked on ExploreAsheville.com
BCTDA Greenlights Historic $15.68 Million in Community Projects through TPDF in 2022
Fifty percent of community projects awarded slated to reach completion in 2023.
Wilma Dykeman Honored with William A.V. Cecil Leadership Award by Buncombe County Tourism Development Authority
PRESS RELEASE: Following review by the TPDF Committee and a unanimous vote from the BCTDA board of directors, the Woodfin Greenway & Blueway became the largest funded project in the history of the Fund.
Explore Asheville’s US Open Sponsorship Recap
Explore Asheville worked with the USTA to become the official tourism partner for the US Open. Individuals, media and meeting planners clients were reached through record attendance and TV viewership.