Buncombe Tourism Development Authority’s Initiative to Manage Tourism Continues; Public Forum Scheduled for Oct. 23

Following a thorough assessment of existing conditions, community plans, and future needs, the project team will present results of the surveys and other findings related to Buncombe County’s authentic heritage, local economy, capacity and affordability, infrastructure and capital investment, and connectivity at a free public forum on Oct. 23, 6 – 7:30 p.m., at AB Tech’s Ferguson Auditorium.

Agency Campaign Overview

It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.

Brand-New Innkeepers Find Advertising Success with Explore Asheville

Dan and Diane Rogers, innkeepers at Pinecrest Bed & Breakfast, say ExploreAsheville.com is the top site for referrals to their website.

“It is eye-opening to track my marketing spends,” she shares. “I’m thrilled I have really good clicks from ExploreAsheville.com. I recommend the site because it drives traffic to my website that converts to bookings.”

Read more about their story in this article from Simpleview.

BCTDA casts wider net with new advertising plan

The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.