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The ‘Asheville Cares’ Stay Safe Pledge Supports the Safety of the Local Community

Tool developed by Explore Asheville with tourism industry partners is a shared commitment among businesses, residents and visitors; available now for immediate download

[May 22, 2020] The health and safety of everyone who lives, works, and visits our community is a top concern as restrictions are lifted and Buncombe County slowly reopens.

How do businesses communicate their compliance with public health recommendations to keep employees, customers and guests safe? In return, what responsibility do customers and guests have in following safety precautions when they patronize a local business?

Keeping each other healthy is a shared commitment. And helping business owners, employees, customers, and guests remember that mutual obligation is the idea behind the “Asheville Cares” Stay Safe Pledge, launched today by Explore Asheville Convention & Visitors Bureau.

“At its simplest, the Stay Safe pledge is a visual reminder of recommended precautions that both businesses and guests ‘pledge’ to take, such as washing or sanitizing hands, following physical distancing guidelines, and staying home when feeling ill,” said Stephanie Brown, president and CEO. “The Asheville Cares flyer and posters also provide a link to the pledge section of that provides residents as well as visitors details about how Asheville area businesses have stepped up to protect workers and guests with safety measures that go beyond state guidelines.”

The “Asheville Cares” pledge is available in a variety of formats for businesses to download and display as they wish, from an 8.5” x 11” flyer up to a 24” x 36” poster. An image of the pledge branding is also available for displaying on business websites or for use in social media.

Businesses in towns and municipalities outside of Asheville can download their own version of the pledge – “Black Mountain Cares,” “Weaverville Cares,” and so on. A generic “We Care” version is available for use beyond Buncombe County, demonstrating unity across Western North Carolina of the shared commitment to safety.

The “Asheville Cares” safety pledge was developed by Explore Asheville in collaboration with local tourism industry partners, but it’s not just for businesses that serve visitors, said Brown.

“We welcome any local business or organization to display this pledge. Our objective is to keep all of us – residents, workers, and people who come to visit – healthy and safe.”

The safety pledge can be downloaded at

Representatives of the following businesses and organizations collaborated with Explore Asheville on this initiative: Adventure Center of Asheville, Asheville Area Arts Council, Asheville Buncombe Hotel Association, Asheville Crowne Plaza, Asheville Hotel Group, Asheville Independent Restaurant Association, Asheville Wellness Tours, Biltmore Company, Brookstone Lodge, Chimney Rock State Park, Electric Bike Tours & Rentals, Gray Line Trolley Tours of Asheville, Hilton Asheville Biltmore Park, Kimpton Hotel Arras, Krish Hospitality & BCA Hotels, Inc., Navitat Canopy Adventures, Omni Grove Park Inn, Renaissance Asheville Hotel, The Foundry Hotel Asheville,  and Virtelle Hospitality. 


CONTACT:  Kathi M. Petersen
Director of Public Information & Community Engagement
Explore Asheville Convention & Visitors Bureau