Aligned with broader community priorities, Explore Asheville’s strategic imperatives guide the direction of our program of work and community investments. Follow how we are progressing in our efforts.

Explore Asheville invites Yung Joc, Lil Scrappy, and Mendeecees to play the historic Asheville golf tournament on July 11 as part of a multi-faceted approach to engage and invite more diverse audiences and connect them with community.

After much consideration and planning, Marla Tambellini, Senior Vice President of Marketing at Explore Asheville, has decided to retire in the first quarter of 2024. To have ample crossover time with Marla for succession planning, Explore Asheville launched a search for a Vice President of Marketing this week.

Updating your account has never been easier! Join our new Partner Q&A Training Hour every Friday on Zoom from 11 am to 12 pm. Drop in anytime to troubleshoot issues and ask questions about your account with Explore Asheville.

The Buncombe County Tourism Development Authority (BCTDA) is seeking candidates to serve on the nine-member Legacy Investment from Tourism (LIFT) Fund Committee. This group will make recommendations to the BCTDA for funding tourism-related capital projects that will increase patronage at lodging facilities in Buncombe County by attracting tourists, business travelers, or both, and benefit the community at large in Buncombe County. The LIFT Fund can be used to support the following types of tourism-related capital projects: Construction of a new location or relocation Expansion of an existing location Restoration or rehabilitation of an existing location Maintenance of a tourism-related capital project Design...

The Adventure Travel Trade Association™ (ATTA), the largest global network of adventure travel leaders, announced Asheville will be the 2024 host city for its annual conference, AdventureELEVATE North America, June 11-13, 2024.