The June 29, 2022 edition of Mountain Xpress featured Explore Asheville’s strategic pillar, Engage & Invite More Diverse Audiences. The newspaper’s cover picture, as well as photos that accompanied the story, were of actual guests to Asheville who had posted their images on social media while visiting here.
Explore Asheville has also joined with other destinations in formally committing that substantive, relevant, and measurable goals around Diversity, Equity and Inclusion will be included in our annual business plan for 2022, and in perpetuity moving forward. Explore Asheville will be reporting these goals and the corresponding results to our industry trade association, Destinations International. This information will be incorporated into a DEI Assessment Tool that will enable us with other destinations to actively track our collective progress over time.