At the Buncombe County Tourism Develop Authority’s annual meeting on September 5, 2019, a new advertising campaign was unveiled, encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.

Dick Trammell, former director of the Asheville Area Chamber of Commerce Convention Bureau was also awarded the William A.V. Cecil Tourism Leadership Award.

Read the Asheville Citizen Times’ coverage of the event and see TV spots from the new campaign here.