WLOS-TV covered the annual meeting of the Buncombe County Tourism Development Authority, where the new slogan, “Let your spirit run free,” was revealed along with an overview of the campaign to inspire visitors to Asheville and Buncombe County.

“For every dollar we actually spend in advertising, it generates $43 in return, back to this community,” said Marla Tambellini, Explore Asheville Convention and Visitors Bureau Vice President of Marketing, interviewed in this coverage.

Check out the interview and more here.