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Webinar: ‘Responsible Travel & Sustainability in Tourism’

Tuesday, August 3, 2021, 10:00 am - 11:15 am



Blue Ridge Parkway by Rob Travis

Top, from left: Jesse Dean, Leah Ashburn, J Smilanic. Bottom: Shelton Steele, Jessica Flores (keynote), Peter Pollay

One of Explore Asheville’s four strategic imperatives is Encourage Safe & Responsible Travel. As part of this commitment, we’re hosting two events for partners on Tuesday, August 3 how you can take part in these efforts.

Webinar: ‘Responsible Travel & Sustainability in Tourism’
  • Date: Tuesday, August 3
  • Time: 10am – 11:15am
  • Where: Online

Join us the morning of August 3 for a Zoom webinar featuring a presentation from Tourism Cares, followed by an update from Explore Asheville on related initiatives. We’ll wrap up the webinar with a panel of fellow tourism partners who are embracing sustainability measures in their businesses.


Meet Our Keynote: Tourism Cares’ Chief Experience Officer Jessica Flores

Jessica Flores serves as the Chief Experience Officer of Tourism Cares, maximizing the organization’s engagement and impact to best serve the people and places of travel.

Finding Tourism Cares shortly after graduating with a degree in Communications and Public Relations, Jessica has been a part of the organization for more than 13 years. Her love of travel grew as she began connecting with travel communities around the world and her passion continues through activating tourism professionals to turn sustainable tourism from a niche to main practice in the industry.

Jessica serves on the Future of Tourism Coalition’s Communications Committee and has been named one of the Rising Stars: Top 100 Young Professionals in Travel. When she’s not busy connecting with the Tourism Cares community or daydreaming about the next adventure, you can find her in her hometown of Providence, Rhode Island with her husband Dan and their two pups, Sophie and Abbie.

Local Tourism Partners Weigh In

We’ll end the webinar with more inspiration – this time from local tourism partners who are embracing sustainability measures in their businesses. Tune in to hear from:

In between, the Explore Asheville Marketing and Sales teams will provide an update on related initiatives and how you can can take part in these efforts. Join us!

….And later that day, please also join us for the Summer Social & Sustainability Resource Fair!
  • Date: Tuesday, August 3
  • Time: 4pm – 6pm
  • Where: Highland Brewing

Join us on the afternoon of August 3 for a Summer Social at Highland Brewing to network with fellow tourism partners and connect with local organizations focused on sustainability and the environment.


A look back at past Explore Asheville Summer Social events!


Tuesday, August 3, 2021
10:00 am - 11:15 am
Event Category: