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Webinar: ‘Reinvent Your Path to Success – How to Promote New Experiences to Your Audiences’

Wednesday, January 13, 2021, 9:00 am - 10:00 am

A Partner Webinar Hosted by Explore Asheville & Presented by Digital Marketing Strategist & Educator Sarah Benoit


The global pandemic means tourism businesses and organizations have had to reimagine what success looks like. Doing things the way you always have may not produce the results you hoped for – that’s why now is the time to innovate, according to digital marketing strategist and educator Sarah Benoit of JB Media Institute, LLC. At this webinar hosted by Explore Asheville, Sarah shared best practices for listening to your audiences to identify what they want and need, as well as tips for communicating clearly what has changed with your products and services.

About the Presenter

Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As President of Creative Original, she has built a wide variety of small business websites over the years. As Co-founder and Lead Instructor for the JB Media Institute, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Sarah speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond.

Sarah received the 2017 Woman Executive of the Year award from WomanUp at the Asheville Area Chamber of Commerce. She was inducted into Asheville’s 40 Under Forty in 2013 and is a graduate of Leadership Asheville 31. She is also a 2017 graduate of the Hive Global Leaders program.

About JB Media Institute, LLC

JB Media Institute, LLC is a digital marketing training company that provides a wide variety of educational services for businesses, individuals, and organizations looking to increase their online marketing skills, stay up to date with trends in the field, and participate in peer and community support. The Institute offers a wide variety of consulting, training, and strategic marketing services for companies and organizations of all sizes throughout the United States including: online classes, a monthly peer mentoring and mastermind group, public workshops, customized private training, and consults and coaching packages.


Wednesday, January 13, 2021
9:00 am - 10:00 am
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