Partner Forum: “New Year Update on Sales and Marketing Strategies”
Thursday, January 23, 8:30 am - 9:30 am
- Thursday, January 23, 2020
- Doors open at 8:00 AM, Program from 8:30 – 9:30 AM
- Explore Asheville Board Room, 1st Floor
- 27 College Place, Asheville, NC 28801
Please join us to hear an update from the sales and marketing teams:
- The marketing team has been rolling out new initiatives, creative and campaigns. Marketing Vice President Marla Tambellini will share campaign strategies and integrated seasonal marketing efforts from the past several months and showcase the messaging in-market now aimed at generating first quarter visitation. Learn more about adjustments to the spring media campaign in response to unprecedented political advertising and view new versions of the brand TV spots.
- Dianna Pierce, Vice President of Sales, will provide insight on the strategies used by the group sales team to entice meetings, motorcoach tours, sports and social groups to host their events in the Asheville Area, and the results of the efforts. New this year is the Elevate My Meeting Campaign, integrating direct mail, on demand video and targeted eblasts.