National Tourism Week Summit 2018
Thursday, May 3, 12:00 pm - 4:30 pm
- Check-in: 11:30 a.m. | Program & Lunch: 12:00 p.m.
- Renaissance Asheville Hotel, 31 Woodfin Street, Asheville
- Tickets are $45 (includes program and lunch)
- Group discount available (groups of two or more discounted at $40/each)
National Tourism Week occurs in May, and in recognition of an industry that helps sustain our local community in so many ways, the Explore Asheville Convention & Visitors Bureau is hosting the second annual National Tourism Week Summit 2018!
Please join us for this half-day conference that features learning and networking opportunities for everyone on your team.
The luncheon program will feature a keynote presentation by Paul Ouimet of Destinations International who will share the outcome of the recent Destination Assessment Survey, and provide insights from his strategic assessment work in over 290 other destinations. Attendees will have the opportunity to choose a follow-up breakout session designed to provide marketing and sales tactics you can put to use right away. And, the Summit will conclude with an Industry Resource Expo and networking happy hour.
Check the detailed agenda below, and register today! Tickets are $45, and include program and lunch.
Program of Events
Keynote Presentation: 12:00 p.m.
“DestinationNEXT: The Future of Tourism in Asheville”
Paul Ouimet, Managing Director of DestinationNEXT, Destinations International
Paul has successfully delivered strategic plans and tourism master plans for several DMOs, governments, destinations, non-profit organizations, hotels and airports around the world. He has completed organization reviews and developed business plans for new ventures; and is excited to share key transformational opportunities for the Asheville area based on the results of the DestinationNEXT Assessment Survey.
Breakout Sessions: 2:00 p.m. (attendees can choose one)
Track 1 | Maximizing Your Exposure Across the Google Travel Funnel
Presented by Kim Palmer, Director of SEO & Google Project Manager at Miles Partnership
Learn about the latest updates and features in Google’s travel planning products and best practices on how you can capitalize on Google Destinations, Google Trips app, Google Street View, and Google My Business as Google begins to guide users through the travel funnel.
Track 2 | The “How-to’s” in Connecting with the Group Market
So You Want a Bigger Share of the Group Market? Leisure groups, meetings and conventions and group tours drive a significant amount of business in Asheville and supports a myriad of service providers including venues, accommodations, restaurants, specialty tours and attractions. Hear from a panel of industry experts about what’s needed to be considered “group ready” and steps you can take to position your business to tap into these markets.
Resource Expo & Networking Reception: 3:30 p.m.
Grab a beverage and connect with key groups and associations who support tourism industry businesses at the Industry Resource Expo, as well as fellow industry partners.