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DEEP Community Conversations: ‘Promote & Support Asheville’s Creative Spirit’

Wednesday, May 19, 12:00 pm - 1:15 pm

Explore Asheville is charting a new course for the tourism community aligned with broader community goals. These efforts are being organized around four strategic pillars.

In May, we “deconstruct” our annual Tourism Summit – a springtime tradition celebrating National Travel & Tourism Week – to host a series of four webinars, “Planning for the Future: DEEP Community Conversations.” Each webinar will feature community leaders and partners who will share their ideas and insights around Explore Asheville’s four strategic pillars:

  • [D]eliver Balanced Recovery & Sustainable Growth (Monday, May 10)
  • [E]ncourage Safe & Responsible Travel (Wednesday, May 12)
  • [E]ngage & Invite More Diverse Audiences (Monday, May 17)
  • [P]romote & Support Asheville’s Creative Spirit (Wednesday, May 19)

You can register for one or all four webinars with just one click. REGISTER NOW FOR THE ‘DEEP’ COMMUNITY CONVERSATIONS WEBINAR SERIES  >>

This series of Zoom webinars will be recorded and links posted after each event here on AshevilleCVB.com.


(Left to right): Franzi Charen, Katie Cornell, Cleaster Cotton, Jessica Tomasin (photo by Sandlin Gaither), Lucious Wilson


SETTING THE STAGE: Thought Leader Rodney Payne, Co-founder & CEO of Destination Think

Asheville’s creative spirit is undeniable. Local artists and makers deliver experiences that help define our community’s culture – and Explore Asheville will continue to support that creative spirit with both marketing and product development efforts. At the recent Buncombe County TDA planning retreat, Rodney Payne, Co-founder & CEO of Destination Think said it’s important to get communities involved in deciding what they want to be and can “own” based on an area’s history, culture, environment, ethnicities, and so on. Rodney’s remarks set the stage for our DEEP Community Conversation on May 19. HEAR RODNEY PAYNE’S IDEAS & INSIGHTS >>

Photo of Jessica Tomasin by Sandlin Gaither

TIP: Order lunch before joining in!

All four webinars will take place from 12 noon to 1:15 p.m. on the dates listed, so order lunch to-go from your favorite AIR restaurant before tuning in for an enlightening discussion on the future of tourism in Asheville and Buncombe County. (And here’s another idea: Place your order from a local, independent restaurant through Kickback AVL and have your lunch delivered to you!)



Wednesday, May 19
12:00 pm - 1:15 pm
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