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DEEP Community Conversations: ‘Engage & Invite More Diverse Audiences’

Monday, May 17, 12:00 pm - 1:15 pm

Explore Asheville is charting a new course for the tourism community aligned with broader community goals. These efforts are being organized around four strategic pillars.

In May, we “deconstruct” our annual Tourism Summit – a springtime tradition celebrating National Travel & Tourism Week – to host a series of four webinars, “Planning for the Future: DEEP Community Conversations.” Each webinar will feature community leaders and partners who will share their ideas and insights around Explore Asheville’s four strategic pillars:

  • [D]eliver Balanced Recovery & Sustainable Growth (Monday, May 10)
  • [E]ncourage Safe & Responsible Travel (Wednesday, May 12)
  • [E]ngage & Invite More Diverse Audiences (Monday, May 17)
  • [P]romote & Support Asheville’s Creative Spirit (Wednesday, May 19)

You can register for one or all four webinars with just one click. REGISTER NOW FOR THE ‘DEEP’ COMMUNITY CONVERSATIONS WEBINAR SERIES  >>

This series of Zoom webinars will be recorded and links posted after each event here on AshevilleCVB.com.


(Left to right): Aisha Adams, Adriana Chavela, Himanshu Karvir, Anthony Thomas, Tina White


SETTING THE STAGE: Thought Leader Earl “Butch” Graves, Jr., President & CEO of Black Enterprise

What are the ways our tourism community can Engage & Invite More Diverse Audiences, including travelers who are Black, people of color, families, and LGBTQ? According to Earl “Butch” Graves, Jr., President & CEO of Black Enterprise it’s important to make a commitment to extend a genuine invitation to diverse audiences and discussed ways to do that in his virtual chat with members of the Buncombe County TDA board at their annual planning retreat. We invite you to listen in on Butch’s engaging talk for inspiration before joining us for our community panel on ‘Engage & Invite More Diverse Audiences’ on May 17. HEAR THE INSPIRATION OF BUTCH GRAVES >>  

TIP: Order lunch before joining in!

All four webinars will take place from 12 noon to 1:15 p.m. on the dates listed, so order lunch to-go from your favorite AIR restaurant before tuning in for an enlightening discussion on the future of tourism in Asheville and Buncombe County. (And here’s another idea: Place your order from a local, independent restaurant through Kickback AVL and have your lunch delivered to you!)



Monday, May 17
12:00 pm - 1:15 pm
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