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BCTDA Annual Meeting 2014
Wednesday, October 1, 2014, 3:00 pm - 6:00 pm
Industry partners gathered at the 2014 BCTDA Annual Meeting to hear about the record-breaking accomplishments of the destination in the past year. Buncombe County had the highest increase in visitor spending in the state last year – nearly doubling the average increase. New sales and marketing initiatives for 2014-2015 were also announced including a new brand strategy that builds on Asheville’s Brand Promise and introduces a new tagline, “Discovery, Inside and Out.”
- 2013-14 Annual Report Video (or click below)
- 2014-15 Sales and Marketing Plan
- 2014 BCTDA Annual Meeting presentation including New Brand Strategy
- 2013-14 Annual Report