Industry partners gathered at the 2014 BCTDA Annual Meeting to hear about the record-breaking accomplishments of the destination in the past year. Buncombe County had the highest increase in visitor spending in the state last year – nearly doubling the average increase. New sales and marketing initiatives for 2014-2015 were also announced including a new brand strategy that builds on Asheville’s Brand Promise and introduces a new tagline, “Discovery, Inside and Out.”

• 2013-14 Annual Report Video (or click below)
• 2014-15 Sales and Marketing Plan
• 2014 BCTDA Annual Meeting presentation including New Brand Strategy
• 2013-14 Annual Report