In 2016, Buncombe County attracted 10.9 million visitors, including 3.8 million overnight guests. Visitors spent $1.9 billion, generating $2.9 billion in economic impact and supporting 26,700 jobs, as reported by esteemed research firm, Tourism Economics. Tourism is the third largest employer in the area, and a significant driver of the Asheville economy.
- On average, 29,800 people visit Buncombe County each day, spending $5.2 million daily.
- Tourism generated $202.5 million in state and local taxes, helping offset the average Buncombe County household tax burden by $1,800 per household.
- 15%, or 1-in-7, jobs in Buncombe County are supported by the tourism industry. Without tourism, the unemployment rate would be 15.2%.
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2017 Economic Impact of Tourism in Buncombe County, NC