What’s New

Buncombe County and WNC’s Recovery and Revival Take Center Stage at Explore Asheville’s Year Ahead Event
Nearly 350 community leaders and tourism industry partners gathered Wednesday at the Ferguson Auditorium on A-B Tech’s campus for Explore Asheville’s first partner event of 2025, The Year Ahead: The Road to Recovery and Revival. The event underscored a pivotal theme: seizing this moment of recovery as an opportunity to build back stronger, more sustainable, and more resilient than before.

Explore Asheville and the Authority Are Seeking New Candidates for the TPDF Committee
The Buncombe County Tourism Development Authority (BCTDA) is seeking three new candidates to serve on the nine-member TPDF Committee.

Stars Servin’ Up Love Presented by Explore Asheville Raises Over $1 Million for Western North Carolina Nonprofits
The Always Asheville Fund, United Way of Asheville and Buncombe County, Asheville Area Habitat For Humanity, and Asheville Tennis Association will receive the funds for post-Hurricane Helene recovery and relief.

$100,000 in Grants Awarded to 10 Small, Independent Restaurants from The Cooks For Carolina Dinner Series Through Explore Asheville’s Always Asheville Fund
Explore Asheville distributed $100,000 in essential recovery grants to 10 small, independent restaurants in Buncombe County last night. This funding was raised through 13 curated dinners organized by more than 20 esteemed New Orleans chefs as part of the Cooks for Carolina initiative, dedicated to supporting local restaurants impacted by Hurricane Helene.

Business Insurance Post-Helene Webinar Recap
Explore Asheville offered a free webinar with principals from a seasoned law firm, Gauthier Murphy & Houghtaling, who have extensive experience fighting denied insurance claims following named storms throughout the South.

A Drumbeat to Spring: Signature Events Inspiring Visitation this Winter
Explore Asheville is working with partners for our community’s revival this winter; collaborating on promotional programming and events to stimulate business, inspire visits, and drive engagement during the quieter months of the year.
What’s New
Ready & Blooming Partner Toolkit
Now, as the seasons begin to change, we’re inviting guests to be part of what’s next—to see the progress, support local businesses, and experience the Asheville area’s energy in full bloom.
Introducing the Explore Asheville Hospitality Scholarship
Students may receive up to $2,500 annually for four years for hospitality-related studies.
Buncombe County Tourism Development Authority Approves $75,000 for 21 Local Festivals and Cultural Events Aimed at Revitalizing the Area’s Economy and Creative Spirit
The BCTDA approved a total investment of $75,000 for 21 local cultural events and festivals at a time central to the region’s recovery.
Explore Asheville’s Strategic Imperatives

Community Partners