The Vice President of Business Development leads the strategic direction for the department in alignment with Explore Asheville’s strategic imperatives, organizational values, market research and broader economic development goals. This role is accountable for sales goals, departmental budgets and management of the business development, sales, and services functions of the organization.
The department leader inspires the team to generate direct spending throughout Asheville and Buncombe County through attracting groups, events, and conferences as well as tracking room nights, bookings, and sales leads for room tax-collecting properties. Serves as a member of the Executive Leadership Team, providing support to the CEO by assisting in strategic planning and administration of organization policy, implementing the organization’s vision, mission, strategic imperatives, and key objectives.