The Official 2022 Asheville Visitor Guide is now available! Explore Asheville engaged a host of local photographers and writers to create content in the 84-page guide that aligns with our four strategic imperatives in multiple ways. Here are just a few examples:
- Deliver Balanced Recovery & Sustainable Growth. “Asheville in All Directions” highlights the surrounding small towns, addressing our commitment to the dispersal of visitors geographically (pp. 37-49). “Seasons” aims to distribute visitation more evenly throughout the year (pp. 29-34), while “From Sunrise to Sunset” invites visitors to discover Asheville’s offerings through extended day parts (p. 61). “5 Days, 5 Ways” is designed to inspire and increase length of stay, dispersing visitors across multiple days and thereby enhancing the quality and value of their stay (pp. 21-27).
- Encourage Safe & Responsible Travel. Throughout the guide we amplify sustainability initiatives such as the principles of Leave No Trace and Pledge for the Wild with the aim of influencing visitors to respect and protect our community. In addition, “Pack Smart” highlights local outdoor gear builders and brands, supporting the sustainability and growth of our outdoor economy (p. 59).
- Engage & Invite More Diverse Audiences. In addition to increasing diversity in imagery throughout the book (as well as among the photographers and writers who contributed to the guide), “Cultural Connection” features some of Asheville’s favorite spots where diversity shines bright (p. 17).
- Promote & Support Asheville’s Creative Spirit. Music, food and beverage, art, craft – you’ll find our community’s creative spirit (and spirits) on display throughout the guide.
Order Visitor Guides to Distribute at Your Business
The Official Asheville Visitor Guide is a helpful resource available for distribution to customers at your business free-of-charge.
Visitor Guide deliveries take place the second full week of each month, facilitated by Mountain Xpress. Please use this form to place your order and submit it to us by the 1st day of the delivery month.
If you need Visitor Guides before the next monthly delivery takes place, please feel free to pick some up from the front desk at the Asheville Visitor Center at 36 Montford Avenue.