Agency Campaign Overview

It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.

Tourism Industry Supports Local Nonprofits

“We are continually amazed by the philanthropic nature of our culinary and hospitality community here and how generous they are to the local community,” says Mary Nesbitt, chief development officer of Asheville-based hunger relief nonprofit MANNA FoodBank. “The contributions they make are immeasurable.”

Planning for the Future of Tourism in Buncombe County | OPINION

Here at the culmination of National Tourism Week (May 5-11) and with the start of the summer travel season on the horizon, the timing feels right to shine a light on the public good that we can attribute to tourism and share the ways that lodging tax revenue will be activated to help manage impacts and plan future investments for the benefit of both Asheville area residents and visitors.

BCTDA Public Notice

Public notice is hereby given that the Buncombe County Tourism Development Authority intends to amend the budget ordinance as presented to its governing board and will conduct a budget hearing on Wednesday, February, 27, 2019, beginning at 9:00 a.m. in the Boardroom...

Explore Asheville Names 360i New Agency of Record

Explore Asheville today announced the selection of award-winning, Atlanta-based advertising agency 360i as its new agency of record. The agency will support Explore Asheville in generating national brand awareness that will continue to fuel tourism’s annual economic impact of $3.1 billion in the community.

BCTDA December Board Meeting Rescheduled for January 10, 2019

The December 19, 2018 regular meeting of the Buncombe County Tourism Development Authority, a Public Authority and a Nonprofit Corporation, has been rescheduled to Thursday, January 10, 2019, at 9:00 a.m., in the Board Room of the Explore Asheville Convention & Visitors Bureau, located at 27 College Place in Asheville.