It was paramount that we conveyed the authentic spirit of the Asheville area. We prioritized platforms that allow for sight, sound and motion in order to showcase the beauty and vibrancy of the area and all there is to do. From the cast of people featured in the campaign, to the crew behind the scenes to the team at Echo Mountain who created the music, we worked with locals because they know the area best and contribute to the spirit of the community.
“We are continually amazed by the philanthropic nature of our culinary and hospitality community here and how generous they are to the local community,” says Mary Nesbitt, chief development officer of Asheville-based hunger relief nonprofit MANNA FoodBank. “The contributions they make are immeasurable.”
Here at the culmination of National Tourism Week (May 5-11) and with the start of the summer travel season on the horizon, the timing feels right to shine a light on the public good that we can attribute to tourism and share the ways that lodging tax revenue will be activated to help manage impacts and plan future investments for the benefit of both Asheville area residents and visitors.
Every day, I am inspired by local people who launch and live their dreams here, dreams that are possible because of tourism.
BCTDA Establishes Community Leadership Council and New Website as Part of Engagement Process to Plan for Community Assets
The Community Leadership Council (CLC) is a volunteer committee that will support the work of creating the TMIP. The group will review progress during several phases, share feedback and offer perspectives from the broader community.
BCTDA Approves Funding to Lead Yearlong Community Engagement Process to Plan for Community Investments
The Buncombe County Tourism Management & Investment Plan to Develop Community Assets (TMIP) is a collaborative process to bring public entities, tourism officials and the community together with data resources to develop a framework to guide the long-term investment of BCTDA’s Tourism Product Development Fund (TPDF).
BCTDA Hosts Community Input Sessions to Inform Design of Wayfinding Signage in the River Arts District, January 31
The BCTDA is expanding its Wayfinding system to include inter-district signs for the River Arts District. Attend a Community Input Session on January 31, 2019 to help guide the development of this design process.
Explore Asheville today announced the selection of award-winning, Atlanta-based advertising agency 360i as its new agency of record. The agency will support Explore Asheville in generating national brand awareness that will continue to fuel tourism’s annual economic impact of $3.1 billion in the community.
The December 19, 2018 regular meeting of the Buncombe County Tourism Development Authority, a Public Authority and a Nonprofit Corporation, has been rescheduled to Thursday, January 10, 2019, at 9:00 a.m., in the Board Room of the Explore Asheville Convention & Visitors Bureau, located at 27 College Place in Asheville.