Following a thorough assessment of existing conditions, community plans, and future needs, the project team will present results of the surveys and other findings related to Buncombe County’s authentic heritage, local economy, capacity and affordability, infrastructure and capital investment, and connectivity at a free public forum on Oct. 23, 6 – 7:30 p.m., at AB Tech’s Ferguson Auditorium.
Dan and Diane Rogers, innkeepers at Pinecrest Bed & Breakfast, say ExploreAsheville.com is the top site for referrals to their website.
“It is eye-opening to track my marketing spends,” she shares. “I’m thrilled I have really good clicks from ExploreAsheville.com. I recommend the site because it drives traffic to my website that converts to bookings.”
Read more about their story in this article from Simpleview.
Buncombe County’s hotel tax board unveiled this week a new advertising campaign encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.
The people who market Asheville and Buncombe County to the world have a new ad campaign. Thursday afternoon at its annual meeting, the Buncombe County Tourism Development Authority (BCTDA) unveiled the new slogan, “Let your spirit run free.”
The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.
Panelists for the Leadership Asheville Buzz Breakfast series finale, held Aug. 14 at the Crowne Plaza Resort’s Expo Center, included, from left, Stephanie Brown of Explore Asheville; Debra Campbell of the city of Asheville; Avril Pinder of Buncombe County; and Lakesha McDay of Dogwood Health Trust. Nancy Cable, far right, is the chancellor of UNC Asheville and moderated the discussion.
More than 300 people working in tourism-related businesses that benefit from visitors, including independent retailers, artists and musicians, lodging, hospitality and food and beverage professionals, and representatives from cultural and outdoor attractions and nonprofits, along with elected and appointed officials, gathered today at the Omni Grove Park Inn to celebrate the benefits of tourism to the community and learn what’s ahead for 2020.
As one of Marriott’s 7,000 properties, McKibbon Hospitality’s Aloft Asheville Downtown just put the national spotlight on Asheville after receiving the Alice S. Marriott Award for Community Service. This is an incredible honor highlighting the Aloft team’s dedication to serving our community.
The media advertising plan is designed to attract highly targeted audiences in new markets that include New York City and Chicago, as well as other key cities across North and South Carolina, the Southeast, the Mid-Atlantic and the Midwest.
Explore Asheville CVB invites Buncombe County businesses, non-profit organizations and tourism partners to register for a free, day-long marketing seminar to be held on August 6.