From time-honored events such as Shindig on the Green, Asheville Holiday Parade, and the Sourwood Festival, to relative newcomers like Asheville Celtic Festival, Asheville Mini Maker Faire, and WNC Garlic Fest, an eclectic collection of 20 festivals and cultural events received approval for a total of $86,500 in support from the Buncombe County Tourism Development Authority at its recent meeting on Oct. 30.
Buncombe County TDA Invites Public to Oct. 23 Forum for Phase One Results of Initiative to Manage Tourism
Seats are still available for an upcoming event where consultants for the Buncombe County Tourism Development Authority (BCTDA) will reveal results of phase one of a yearlong process to change how monies from the Tourism Product Development Fund (TPDF) are used.
Kit Cramer, President & CEO of the Asheville Area Chamber of Commerce, answered questions from a UNC Asheville student journalist about tourism and the economy of Asheville. In the article, Cramer discusses the positives of tourism in relation to Asheville’s economy and responds to questions regarding increased rent prices and local job sectors.
Read more from her interview in this article from Asheville Area Chamber of Commerce.
Buncombe Tourism Development Authority’s Initiative to Manage Tourism Continues; Public Forum Scheduled for Oct. 23
Following a thorough assessment of existing conditions, community plans, and future needs, the project team will present results of the surveys and other findings related to Buncombe County’s authentic heritage, local economy, capacity and affordability, infrastructure and capital investment, and connectivity at a free public forum on Oct. 23, 6 – 7:30 p.m., at AB Tech’s Ferguson Auditorium.
Dan and Diane Rogers, innkeepers at Pinecrest Bed & Breakfast, say ExploreAsheville.com is the top site for referrals to their website.
“It is eye-opening to track my marketing spends,” she shares. “I’m thrilled I have really good clicks from ExploreAsheville.com. I recommend the site because it drives traffic to my website that converts to bookings.”
Read more about their story in this article from Simpleview.
The people who market Asheville and Buncombe County to the world have a new ad campaign. Thursday afternoon at its annual meeting, the Buncombe County Tourism Development Authority (BCTDA) unveiled the new slogan, “Let your spirit run free.”
Buncombe County’s hotel tax board unveiled this week a new advertising campaign encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.
The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.
Panelists for the Leadership Asheville Buzz Breakfast series finale, held Aug. 14 at the Crowne Plaza Resort’s Expo Center, included, from left, Stephanie Brown of Explore Asheville; Debra Campbell of the city of Asheville; Avril Pinder of Buncombe County; and Lakesha McDay of Dogwood Health Trust. Nancy Cable, far right, is the chancellor of UNC Asheville and moderated the discussion.
Community celebrates the benefits of tourism economy at annual meeting of Buncombe County Tourism Development Authority
More than 300 people working in tourism-related businesses that benefit from visitors, including independent retailers, artists and musicians, lodging, hospitality and food and beverage professionals, and representatives from cultural and outdoor attractions and nonprofits, along with elected and appointed officials, gathered today at the Omni Grove Park Inn to celebrate the benefits of tourism to the community and learn what’s ahead for 2020.