Thanks to grants from BCTDA’s Tourism Product Development Fund, three local nonprofits recently celebrated major renovations and expansions.
PRESS RELEASE: An eclectic collection of festivals and cultural events receives support from the Buncombe County Tourism Development Authority.
Buncombe County TDA Invites Public to Oct. 23 Forum for Phase One Results of Initiative to Manage Tourism
Seats are still available for an upcoming event where consultants for the Buncombe County Tourism Development Authority (BCTDA) will reveal results of phase one of a yearlong process to change how monies from the Tourism Product Development Fund (TPDF) are used.
Kit Cramer, President & CEO of the Asheville Area Chamber of Commerce, answered questions from a UNC Asheville student journalist about tourism and the economy of Asheville. In the article, Cramer discusses the positives of tourism in relation to Asheville’s economy and responds to questions regarding increased rent prices and local job sectors.
Read more from her interview in this article from Asheville Area Chamber of Commerce.
Buncombe Tourism Development Authority’s Initiative to Manage Tourism Continues; Public Forum Scheduled for Oct. 23
Following a thorough assessment of existing conditions, community plans, and future needs, the project team will present results of the surveys and other findings related to Buncombe County’s authentic heritage, local economy, capacity and affordability, infrastructure and capital investment, and connectivity at a free public forum on Oct. 23, 6 – 7:30 p.m., at AB Tech’s Ferguson Auditorium.
Dan and Diane Rogers, innkeepers at Pinecrest Bed & Breakfast, say ExploreAsheville.com is the top site for referrals to their website.
“It is eye-opening to track my marketing spends,” she shares. “I’m thrilled I have really good clicks from ExploreAsheville.com. I recommend the site because it drives traffic to my website that converts to bookings.”
Read more about their story in this article from Simpleview.
The people who market Asheville and Buncombe County to the world have a new ad campaign. Thursday afternoon at its annual meeting, the Buncombe County Tourism Development Authority (BCTDA) unveiled the new slogan, “Let your spirit run free.”
Buncombe County’s hotel tax board unveiled this week a new advertising campaign encouraging visitors to let their spirits run free in Asheville while showcasing a number of local assets such as Biltmore Estate and downtown buskers.
The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.
Explore Asheville President & CEO Stephanie Brown was a panelist at a recent Leadership Asheville event on building a connected community.