Kit Cramer talks tourism and economy

Kit Cramer, President & CEO of the Asheville Area Chamber of Commerce, answered questions from a UNC Asheville student journalist about tourism and the economy of Asheville. In the article, Cramer discusses the positives of tourism in relation to Asheville’s economy and responds to questions regarding increased rent prices and local job sectors.

Read more from her interview in this article from Asheville Area Chamber of Commerce.

Buncombe Tourism Development Authority’s Initiative to Manage Tourism Continues; Public Forum Scheduled for Oct. 23

Following a thorough assessment of existing conditions, community plans, and future needs, the project team will present results of the surveys and other findings related to Buncombe County’s authentic heritage, local economy, capacity and affordability, infrastructure and capital investment, and connectivity at a free public forum on Oct. 23, 6 – 7:30 p.m., at AB Tech’s Ferguson Auditorium.

Brand-New Innkeepers Find Advertising Success with Explore Asheville

Dan and Diane Rogers, innkeepers at Pinecrest Bed & Breakfast, say ExploreAsheville.com is the top site for referrals to their website.

“It is eye-opening to track my marketing spends,” she shares. “I’m thrilled I have really good clicks from ExploreAsheville.com. I recommend the site because it drives traffic to my website that converts to bookings.”

Read more about their story in this article from Simpleview.

BCTDA casts wider net with new advertising plan

The new Explore Asheville marketing campaign, developed by Atlanta-based ad agency 360i, encourages visitors to be “spontaneous and open, embracing the small and big surprises that Asheville will offer up.” The tagline, “Let your spirit run free,” is meant to highlight the liberation and spontaneity travelers discover when visiting the region.