The Faces of Tourism BCTDA Awarded Nearly $4 Million to Five Community Projects Tourism Builds Community Connect with the CVB & Tourism Industry Colleagues at monthly “Partner Forum” Events

The Faces of Tourism

Look who is counting on tourism in Asheville. Think it’s primarily lodging? Think again. The impact of visitors is more far-reaching than you might expect.

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BCTDA Awarded Nearly $4 Million to Five Community Projects

The Buncombe County Tourism Development Authority (BCTDA) awarded five community projects $3,930,000 in funding for the 2016 Tourism Product Development Fund (TPDF) grant cycle. The funds, generated from a portion of the room tax revenues paid by overnight visitors in Buncombe County lodging accommodations, will go toward three theater projects, a WNC Farmers Market revitalization project and additional features at Montreat College’s Pulliam Stadium.

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Tourism Builds Community

Tourism promotion has been a successful strategy for building the local Asheville area economy. The establishment of the occupancy tax by the Buncombe County Tourism Development Authority (BCTDA) in 1983 created a source of marketing funds that has helped create and sustain independent businesses by expanding the Asheville customer base and providing free marketing to connect visitors to local shops, restaurants, cultural experiences, events, attractions and accommodations.

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One small gesture has helped change the course of an entire community. Nearly 30 Asheville-area hotels have raised over $30,000 to help end hunger in Western North Carolina through an unprecedented campaign effort called Sweet Dreams, Full Plates: Hospitality Feeds Families. All funds will be donated to the local non-profit MANNA FoodBank, who will be […]

In its September 27 meeting the Buncombe County Tourism Development Authority (BCTDA) voted to provide $51,500 in grants to support 13 community festivals and events. Utilizing discretionary advertising revenue from the ExploreAsheville.com website, BCTDA developed a Festivals and Cultural Events Support Fund in early 2016. The grant program, now in its second year, is a […]

The Buncombe County Tourism Development Authority (BCTDA) honored local business leaders during its 2017 Annual Meeting at the Omni Grove Park Inn on September 13, 2017. The William A.V. Cecil Award was presented to John Ellis, retired executive director of the Diana Wortham Theater, in recognition of his contributions to the development of the arts […]

The BCTDA voted unanimously to support the Town of Woodfin and Buncombe County government with a $2.25 million TPDF award at its June board meeting. The Woodfin Greenway & Blueway project is a $13.9 million recreation infrastructure project that will add five miles of new greenway trails, the new Silverline Park on the French Broad River, and the in-stream Whitewater Wave feature along with other park updates and improvements.

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